Episode 15

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Published on:

18th Nov 2023

Best Steps to Profitably Grade Accounting Clients

This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals.

Episode 15. In today's session, "Best Steps to Profitably Grade Accounting Clients" with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma.

You can also watch this in video format on our youtube channel:

https://youtu.be/g2VEwnfQDbI

Key takeaways from this episode include:

☛ why getting rid of the wrong clients takes strength and a certain ability for many accountants

☛ the negative consequences for accountants who will not or cannot jettison their most unprofitable clients

☛ the importance of 'intention' for accountants in changing their client base and what stops them from making tough decisions

☛ why it's hard for accountants to break up with their clients, even though it's the right thing to do

☛ how accountants can define A-grade clients down to D-grade clients and the criteria for each category

☛ the need for accountants and CPAs to be continuously reviewing their client base and calibrating relationships

☛ the role of data and metrics beyond relationships that helps accountants segment their client portfolio

☛ what markers might dictate whether an accounting client is more prone to churn or leave than another

☛ what accountants who work for someone else can justify upwards the case for losing certain unprofitable clients

☛ best practice tips for accountants to have the 'it's over' conversation with certain clients

☛ shout out to ProNation, a new coaching and mastermind group that challenges the limitations of traditional 'one guru' communities

Action - critically ask if each of your accounting clients merits a place in your portfolio. Is the juice worth the squeeze?

Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.

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https://www.linkedin.com/in/therobbrown

You can also check out other Accounting Influencers Shows on YouTube:

https://bit.ly/AI-youtube

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About the Podcast

Accounting Answers Podcast
Asking critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals
The ACCOUNTING ANSWERS PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:
https://accountinginfluencers.com/events

On this daily show with short, sharp episodes, Rob asks a range of experts and influencers the critical questions shaping the accounting profession. It keeps you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.

Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/

Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed over 300,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.

https://www.linkedin.com/company/accountinginfluencers
https://bit.ly/AI-youtube
https://twitter.com/accinfluencers

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.